Largo Foods


New Year, New You!

New Year’s Resolutions, healthy eating and dry January took the market by storm last month. Velvet Crunch has been in the limelight with its new and improved packaging and flavour. But don’t worry – the pack still contains no artificial flavours or colourings with less than 90 calories per pack and has 60% less fat than standard crisps. It’s the perfectly light, tasty snack that curbs your cravings with no guilt attached! With these credentials and its light and airy feel, this is a sure winner to kick off 2017.

Velvet Crunch has also offered customers a chance to win a trip away alongside a €150 shopping voucher and a hamper of Velvet Crunch goodies. These prizes have been available to win in-store and across the Velvet Crunch social media platforms.  Velvet Crunch is the have it all snack – incredible taste and guilt free!



Subscribe to Updates
Subscribe to:

Have something to say? Leave a comment below.

Leave a comment   Like   Back to Top   Seen 106 times   Liked 0 times

Subscribe to Updates

If you enjoyed this, why not subscribe to free email updates ?

Subscribe to Blog updates

Enter your email address to be notified of new posts:

Subscribe to:

Alternatively, you can subscribe via RSS

‹ Return to Blog

We never share or sell your email address to anyone.

I've already subscribed / don't show me this again

Recent Posts

Marketing Assistant

| 08th August 2017 | Blogging

Marketing Assistant   Are you an undergraduate or recent graduate of marketing or business looking to work within a dynamic FMCG marketing department? Largo Foods has a vacancy for a marketing assistant in a full-time, permanent, entry level role. This is a unique opportunity to support the marketing department responsible for developing some of Ireland’s most memorable campaigns for Ireland’s Number 1 crisp brand, Tayto along with the Hunky Dorys, King and Perri brands. The ideal candidate will be an enthusiastic, energetic team-player who will be a critical support to the Marketing Director and a team of Senior Brand Managers. The role will cover general administrative duties along with active involvement in marketing campaigns across the portfolio. This is a superb opportunity to get first-hand marketing experience and on-the-job training in a fun, creatively rich environment that encourages active involvement from all team members.   Role and responsibilities: Providing administrative support to the marketing department which will include; Managing sponsorship request emails and enquiries from the general public Assisting with the coordination of point of sale materials Managing storage of warehouse point of sale inventory Creating & managing product barcodes  Organising product samples for consumers and trade Conducting price audits in trade Assisting with the sourcing of content for internal communications Assisting with the coordination and execution of campaign activity Assisting with the development of product brochures Assisting at PR events and photo-calls Raising POs and updating marketing budget control files   Key Skills and qualifications: Excellent organisational skills General IT skills Proficiency in word and excel. Knowledge of Powerpoint Excellent written and verbal communications Commercial awareness Creativity Confidence Undergraduate or graduate, ideally of business/marketing   Please apply below by attaching your CV on or before close of business on Monday, 21st August 2017. Please note only successful applicants will be contacted and invited to Interview. If you have any questions about the role please don't hesitate to contact Bernie McGeough  on who will be happy to answer any questions you may have....

Tayto Summer Snacks

| 26th July 2017 | Blogging

Mr Tayto’s Summer Snacks campaign has arrived and runs on billboards and bus stops nationwide from now until August. Keep your eyes peeled for our exclusive offer in Tesco stores - you could win a whole week on your very own private island in Mauritius! To win, all you need to do is snap a selfie with Mr Tayto on his water skis on Tesco's in-store display and post it to Tesco's Facebook or Twitter page!...

Buffalo Is How We Roll

| 26th July 2017 | Blogging

Hunky Dorys Brand Beast leads the charge. With Girls in hot pursuit.     ‘Buffalo is how we roll’ is the brand new campaign from Largo Foods' crisp brand Hunky Dorys. A bold new 40 sec TV commercial will launch the campaign. Airing for the first time this week, it features a magnificent wild beast: a buffalo, fresh from a major role in a Hollywood movie. Plus eight intrepid women. On roller skates.   In the new TV commercial, the Hunky Dorys girls are seen getting ready to go roller-skating in a darkened cityscape. They set off - and then a buffalo starts to chase them through the streets. Or perhaps they're chasing it?   "The buffalo is the brand's mascot', explains Largo Food's marketing director Alina Uí Chaollaí. "This disruptive, bold and surreal new ad is a demonstration of what the Hunky Dorys brand stands for. The spirit of the buffalo has always been at the core of the brand: there's been a picture of him on every single pack since day one. The girls in the ad are a celebration of the power of the group and the buffalo is a symbol of independence and all those bold enough to do their own thing. That's because Hunky Dorys is a brand for modern men and women, who aren’t afraid to blaze their own trail."   The girls are on skates for a good reason too, according to account director Shannon Rushe of Dublin agency McCannBlue which created the ad. "Girls have always been a key element of Hunky Dorys advertising', she says. "This time round we wanted to give them something fun and adventurous to do as a group. We wanted them to be cool, athletic and awesome in their own right.  The buffalo does whatever he wants, goes wherever he wants, and this is the spirit that inspires the girls on their journey. They can’t resist the lure of this adventure in the city at night."   Laurence Keogh, senior copywriter at McCannBlue continues: "The attitude is 'buffalo is how we roll'. That's the endline of the ad. The song on the ad is a cover version of Buffalo Girls. It's a very old song - Jimmy Stewart sings it in It's a wonderful life - but it was also covered by Malcolm McLaren who was the Sex Pistols' manager. Our version is by Steve Lynch of Stellar Sound with vocals by Heather Mae so it brings the song right up to date.”   The commercial was filmed in Prague over two very cold nights in March. Czech production company Boogie Films used closed streets, dry ice and neon lighting to conjure up a sci-fi atmosphere for the action. The Buffalo girls themselves are some of the best champion and performance roller skaters in Europe, amongst them several stars of Starlight Express, the Andrew Lloyd Webber roller-skating musical.   Although the use of a computer-generated buffalo was considered, the agency was insistent that only a real buffalo would have the required presence. Nellie, who also stars in the recent Hollywood movie The Zookeeper’s Wife, did the honours. Her body double Joe also features. According to Chris Gore, senior art director at McCannBlue: "The March filming date was dictated by Nellie and Joe, whose coats would have begun to moult if the date had been any later."   The campaign will be seen on TV, online, OOH, and in store....

POM-BEAR Launches TV Advert

| 17th May 2017 | Blogging

POM-BEAR - The Bare Bear Snack! POM-BEAR has launched its first TV appearance in Ireland: It will be on TV screens until the 28th May and in cinemas until the 3rd June. POM-BEAR is fun to eat for both young and old! POM-BEAR tasty snacks are Gluten Free, contain no artificial colours or flavours and are suitable for vegetarians - they really are the bare bear snack. To celebrate the launch, POM-BEAR has a great competition on its Facebook and Twitter pages giving fans the chance to win a prize worth €250. Be sure to visit and check it out! ...


Origin logo Aim logo